A multi-disciplinary Digital Designer specialising in UX & UI Design and E-commerce branding.
I love connecting creative communications with brand strategy to build meaningful digital user experiences.
Australian Citizen, born in Dhaka, Bangladesh. Moved to Melbourne 10 years ago to complete my Bachelors in Marketing at RMIT University.
Before diving into Design, I have over 7 years of experience in Digital Marketing, Hospitality and Customer Service, fostering a deep understanding of customer behaviour expectations.
With a background in Marketing, I’ve been a big fan of connecting brand experience with creative communication. Since studying UX and UI Design at RMIT University I found a strong connection building meaningful digital user experiences.
With a deep passion for learning and a strong aptitude for visual communication, I have spent the past few years focusing on Digital Design, Web Interface Design, Prototyping, and Brand Identity Development.
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Hi there, I am Asif.

I specialise in building Design Systems, Development-Ready Responsive Designs, establishing Brand Style Guides and designing E-Commerce Websites.
I care about understanding the right problems and draw upon my unconventional background to connect and create inclusive, evidence-based solutions that create meaningful outcomes for users and businesses.

View My Work
Currently, as a UX and UI Designer, I am working with the CX Loop team to develop Job Tetris, a SaaS web platform. Thanks to my role, I coordinate the end-to-end design process, transforming the start-up concept into a development-ready product with a full UI kit.
Recently, I joined Garage Project, an independent brewery, as a part-time E-Commerce Coordinator where I manage the digital merchandising of the web store, create EDMs, and focus on enhancing their fresh club campaign which is a monthly beer subscription.
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